Symbian at one time was the best bet among leading smartphone
operating systems. But, now it has become a product without any firm
future. The Finnish handset major, Nokia has recently announced its
plans to move away from its own operating system.
Now, a question arises here, Why did this happen and how Symbian lost its charm despite being such a potential competitor?
Nokia
has always been one of the oldest players in mobile arena, but the
latest stats reveal that Nokia and its old OS Symbian are losing their
appeal due to their outdated features. Nokia has lost almost 20% market
share within a span of 2 years, where it was 56.2% in 2008, it fell to
32.9% in 2010. The rate at which Nokia’s share plunged, the mobile
segment across the globe was shaken with a chill.
In
recent times Android and Google have just revolutionized the market and
gained pretty good market share by outperforming Symbian and Nokia. It
is reportedly said that Android platform elevated its market share to 35
per cent from merely 10 per cent within a year, while Nokia's Symbian
saw a dip of 26 per cent from 45 per cent.
After
recording a declined revenue of under 30 percent for the first time in
over a decade, Nokia finally decided to dump its own Symbian platform
for Windows 7 and signed a definitive strategic agreement with Microsoft
for adopting Microsoft’s Windows Phone 7 as their chief smartphone
operating system.
Although it’s true
that Microsoft is yet to prove its baby OS in mobile industry but by
joining hands with Nokia, they both are being seen as a deadly combo. It
is also reported that Nokia is not just incorporating Windows Phone 7
to its handsets, but also work with Microsoft to include Nokia store and
Nokia Maps. In turn, Microsoft will bring Bing, Xbox and the platform's
advertising opportunities to Nokia.
However,
Nokia has not yet dumped Symbian completely. It is expected to launch
new handset based upon WP 7 platform. Hopefully, Nokia will come out
with an official confirmation about their WP7 handsets soon enough to
quell any inconceivably high expectations that may emerge out of
enthusiastic speculators.
Consumers
too are not very Symbian friendly now; other biggies like Apple store
and BlackBerry stores are offering much more advanced and user friendly
apps and are therefore taking the limelight.
Finally,
it can be said that Nokia’s Symbian did not have any charm to garner
proper interest from consumers. All these factors together work as a
sturdy strength that takes Symbian to the end of its era.
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