Apple
While the Kindle Fire and Nook Tablet are no match for an iPad, pound for pound, their lower pricing means they provide as much of the value, dollar for dollar. There is competitive and economic pressure on Apple to drop the price of the iPad by $100 or more. And far from being anathema for the profit-driven tech giant, a well-timed price cut is directly in line with Apple's iPod and iPhone strategies.
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