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Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

20.12.11

The Alexa Ranking Explanation

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There are several important website ranking services on the Internet. Since most of us already know what Google Page Rank is, then in this post, I am going to share with you another popular website ranking service called Alexa ranking.

In this post, you will learn about:
  • What is Alexa Ranking
  • Why use Alexa Ranking
  • What other Features Alexa Offers?
  • Check out Alexa Ranking of those Popular Sites
  • Why Alexa Ranking Information is Invaluable?

Search Engine Optimization | Alexa Ranking


All this will help you build a better blog, know the competition, know where the traffic source are coming from and know what are those keywords that brings in traffic to the top blogs and to our own blog.

What is Alexa Ranking


alexa ranking

Alexa ranking is not uncommon for those of you who have been blogging for several months or years. It is a website ranking standard that we will normally refer to to get ranking information about our blog as compared to other blogs. This is very important because Alexa ranking serves as a fast check on how well our blog perform on the Internet.

Why use Alexa Ranking

Alexa ranking is by far the easiest and fastest way to know the ranking of our blog. By using Alexa ranking, you can track your blog ranking each and everyday. Alexa ranking is like a tool for us to know how fast is our blog overtaking other blogs.

Imagine that your blog is like driving a car and Alexa ranking serves as your speedometer but this speedometer shows that your blog is moving up raking faster if the values it shows is smaller.

For example:
You blog's Alexa rank yesterday: 1,802,302
Today, you check again, the rank: 1,705,800

So, you know that your blog is moving up in Alexa rank. It moves up by 96,502 in one day. That is an amazing improvement in Alexa ranking.

What other Features does Alexa Offers?

Alexa tells you your blog ranking. Other than that, it also tells you some other important factors that will improve your blog Alexa rank. Some of the important factors that will affect your Alexa rank are:

  • Sites linking in
  • Search queries (Normally, we called as keywords)
  • Traffic Stats
  • Regional Traffic ranking
  • Site loading time
  • Way back machine (A tool to go back to the history of a site, it works like a time machine to go back in time.)
  • and more...

Personally, I find that the most useful features that Alexa offers are sites linking in and search queries. These 2 factors can be considered as the major factors affecting the Alexa ranking of our blog. I will write more about how to improve Alexa ranking soon. Please stay tuned for the tips for better Alexa ranking.

Check out Alexa Ranking of those Popular Sites

When you go to Alexa website, you can click on "Top Sites". You will find the sites below are listed as the top sites in Alexa rank. These sites are those that we know.

  • Google: Global rank No.1
  • Facebook: Global rank No.2
  • YouTube: Global rank No.3
  • Yahoo!: Global rank No.4

You can see their source of traffic, the sites linking in and the search queries. Those are invaluable information about the sites. This is especially important when you are starting a new site that works almost like these top sites.

Why Alexa Ranking information is Invaluable?

If you are creating a search engines that works like Google or Yahoo!, then these information will be very useful for you. You can see what sites are linking to Google and Yahoo! and of course, you can see what are the queries that are most searched. This way you can create your search engines by using all these information.

This works for our blogs as well. We can see what other blogs are better as compared to our blogs. We can see the queries that relate to those blogs and we can see the sites linking back to them. We can do the same as well.

So, is Alexa ranking important? That is up to you to decide. I would say it is very useful and the information are indeed helpful to build a better blog. And, the sure thing is that, by using information on Alexa's website, we can be sure that our blog are properly optimize and we can get traffic to our blog.

You can check the number of backlinks to your blog at Alexa, by visiting  Alexa's website: Alexa.com


2.12.11

Modern Approach to Traditional SEO

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With Every new update, Google is personalizing search for everyone and in coming time The Traditional SEO Practices might not yield good results. So what we need is a mixed approach of Traditional SEO and Modern Social Media which will result in good search presence along with modern community building.








Here Are Some Tips on How We Can Optimize as per Modern SEO
Backlinks

Backlinks were very important part of Traditional SEO and they still are and they always will be. Now what is the modern approach here? Well instead of building links via forums, blog commenting, directory etc. we should build links by networking i.e. Guest Posting on related blogs and building links via it. By guest posting, you are giving something valuable to the community and building a brand too. Remember it’s not the numbers that count, it’s quality.

Social Media

Social Media is changing the way search engine use to work and Freshness update is recent example. This is one of the signals Google uses in ranking fresh content. As soon as new post is updated on your blog, update it on all social networks quickly. This will help Google index your new post quick and get you ranked.

Social Buttons

Make it Easy for your visitors to share and recommend your content on other social networks. It will help in getting more traffic hence making your Brand Visible to wider audience.

Visitors to Subscriber

Spend a good time and resources on converting your visitors in to Subscribers. For once search engines might ignore your post but your subscribers won’t. So Building a community will surely help you in long run.
Enhancing user experience: – Try to provide a great user experience to your visitors. Avoid too much advertising or key word stuffing etc and optimizing your site according to Page Speed and Y Slow tool.
Remember no one can know for certain what the future of SEO will be. The core of SEO is about change, changing your site to reflect the needs of your consumers and better align with the search engine algorithm. Google could decide to completely redo their ranking system tomorrow. We SEO folk have to be ready to roll with it.
About the author – The Author of this post is Mahendra Yadav who is a blogger at Social Blog 






Search Engine Optimization Tips – 4 Crucial Points to Consider

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Simply resolving to start up with an SEO campaign for your website won’t be doing any good unless you are sure about how to carry it out. And this is the thing which needs not just some mental and physical speculations but also some fundamental know how.
Down here you’re going to learn some of most essential search engine optimization tips which will provide you with practical guidance.
With the ever increasing competition every bit of the revenue that your business site gets to you from the organic traffic coming to you from the search engines mean a lot and you simply can’t ignore its value.
Simply check out the tips given below and accordingly make the changes on your site.

So, How Does Your Title Look Like?

A simple to read, attractive, and to the point title is the best. And instead of writing a whole sentence and going above the expected number of characters, it is better to place all your major keywords separating them with the help of commas or any other separator.
The maximum number of characters that you are expected to have in the title are 70 and if you go above this even by one extra character, the information that is placed out there, don’t get completely displayed and instead an ellipsis like – “…” is used by the search engines to tell the users that there is still some more information.
So, it is wise to stay below 70 characters so that none of your important information gets missed out and you can get the maximum attention from your targeted audience.

What Do You Do with the H1 Tag?

Place your H1 Tag at the most appropriate position and in the most relevant manner. It should be readable and attractive so that it works the most. Basically, H1 Tags are used in the headlines or titles of the web pages and this is why they are even known as headline tags. Make sure that your H1 Tags don’t offer any confusing message and stay simple and to the point.
When you are using the H1 tags, you are actually assigning a headline or title to your page. In fact, it is considered to be the most essential part of your website content and you just can’t afford to neglect it. But sometimes people don’t try to understand its importance and usage and use it wrongly like placing it at the wrong place or in an inappropriate way with not so suitable text type and so on.

Your Meta Description – How You Are Dealing with It?

Many people just don’t try to understand the importance of Meta Description and hardly pay any attention to it but this is where they go wrong as the Meta Description of your site has its own vital place.
So, first of all, you got to write it in a meaningful and useful way. Second, be sure it introduces your site properly and conveys all that you want your readers to know, and it includes all your major keywords as well. And finally, keep your readers in your mind, think the way they might be thinking, and make your Meta Description such that the readers don’t flee away but stay back and click open your page to know it well.

Your Choice of Keywords

So how do you choose your keywords? And how do you know that the keywords of your choice will do well? Check out which keywords in your niche are doing the most explicitly well at the moment and don’t have much competition. Try getting inside the heads of the searchers to know all their moves and the way they are most expected to be searching the internet. This way you’ll choose the right keywords. Use some special tools for this task; this will further improve your accuracy.


24.11.11

Twitter SEO: How to Use Twitter to Get Higher Rankings?

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There was a time when Twitter wasn't a popular form of social media. Quite a few people would have had a Twitter account prior to it being popular, and perhaps never used it. Its popularity these days as a form of social media has seen more users than ever before jump on the Twitter bandwagon.

Twitter is excellent because it allows you to give short and sharp pieces of information to potential customers. In this day and age, when our attention spans are extremely short when it comes to looking at things on the Internet, Twitter is perfect, and whether you are new to Twitter or a seasoned pro, there are plenty of benefits to be had for your business.



How Google Plus Can Change SEO

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Google+ is not the first attempt by Google to break into Facebook’s share of the social networking market. After Google Wave fizzled out while it was still in a nascent stage, Google managed to get something right this time. Google has realized its greatest strength is search, and therefore this time care has been taken to merge social networking with search results.

This, of course is the future of SEO. With so many SEO experts gaming Google’s search algorithm, it had come upon Google to buckle up and improve the quality of results, which had degraded over the years because of the inflow of spam sites and content farms. It’s easy to guess that once Google is done dealing with these issues, the old school SEO practices won’t be valid anymore. But how does the advent of Google+ affect the world of search engine optimization? Read on.

18.11.11

Top 8 SEO Tips for a Better Google Places Ranking

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s your Google Places page showing up at or near the top of local business listings in search results? If you answered no, then keep reading. Here are my top eight tips to improve your Google Places page’s chances of being found by local searchers:
1. Get Verified
The first step to get your Google Places listing on Google SERPs is to get it verified. This can be done through Phone SMS, Phone Call or through mail. Google will send you a pin code which you simply have to enter into your Google Places account.

Add Anchor Text to your Post

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This post is about a question asked by my reader(Life is beautiful).

Her question is: How to Add Anchor Text?

Anchor text is a word or short sentence which appear as a link to another site(s), blog(s) or post(s). It is quite good to optimize our posts with anchor texts which can help you to increase Google Page Rank.

SEO Friendly Lists

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There are a lot of people who are earning a lot from Google AdSense. What is their Secret? the only possibility is that they get a lot of TRAFFIC. One of the effective way is by Submitting your site to popular directories which have high Page Rank (PR).

I have found some good directories(PR4, PR5 or PR6). Best of all they offer FREE service.

 

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