LAS VEGAS — Jan. 6, 2011
— At the 2011 International CES in Las Vegas, Samsung Electronics Co.
Ltd. and Microsoft Corp. unveiled the next generation of the Microsoft
Surface experience featuring PixelSense technology, which gives LCD
panels the power to see without the use of cameras. Building from the
innovation of the first version of Microsoft Surface and Samsung’s
leading display technology, it is now possible for people to share,
collaborate and explore together using a large, thin display that
recognizes fingers, hands and other objects placed on the screen. This
experience will come to life in the Samsung SUR40 for Microsoft Surface
for business customers later in 2011 in 23 countries. Dassault Aviation,
Fujifilm Corp., Red Bull GmbH, Royal Bank of Canada and Sheraton
Hotels
& Resorts Worldwide Inc. announced that they will deploy the new
product.
“Microsoft continues to innovate in vision-based
interaction and software designed for touch. With the introduction of
the next generation of Surface, using PixelSense technology, we’ll bring
more tables and walls to life with amazing natural experiences for
people to enjoy together,” said Panos Panay, general manager, Microsoft
Surface. “We partnered with Samsung because of its strengths in LCD
technology, hardware design and manufacturing, and worldwide marketing
and sales of large-format displays. The companies have built an
incredibly successful collaboration that moved from invention to
development to manufacturing and sales of a high-quality, industrialized
commercial product.”
“Samsung collaborated
with Microsoft to bring the Surface experience to a new, thin design
with powerful vision-based capabilities in the LCD market. The Samsung
SUR40 for Microsoft Surface delivers an interactive experience not
available anywhere else and will change the way companies engage with
their customers,” said Jeong-Hwan Kim, senior vice president of Display
Sales & Marketing team at Samsung Electronics.
Microsoft
and Samsung worked closely to develop the LCD panel and the new
hardware product, which is being manufactured by Samsung and will be
sold to business customers through its broad distribution and reseller
network.
“With Samsung’s cutting-edge interactive LCD
technology and Microsoft’s innovation in vision-based systems, together
we were able to define a new LCD architecture,” said HyungGuel Kim,
senior vice president of Samsung Electronics LCD Business. “This
brand-new concept of LCD provides image-sensing technology along with
massive multitouch capability and enhanced horizontal durability, which
are specialized for the Microsoft Surface experience.”
Product Details
Samsung
SUR40 will bring companies around the world new ways to help drive
sales, showcase their brand, and increase customer satisfaction and
loyalty. The product features include these:
• |
PixelSense.
PixelSense gives an LCD display the power to recognize fingers, hands
and objects placed on the screen, including more than 50 simultaneous
touch points. With PixelSense, pixels in the display see what’s touching
the screen and that information is immediately processed and
interpreted.
|
• |
Microsoft Surface software.
Microsoft Surface software provides business customers with a premier
touch-first experience for their end users, built on the principles of
direct interaction and together computing, with a new look and feel. It
also allows commercial application developers to use a new version of
the Microsoft Surface SDK and familiar Microsoft development tools to
take full advantage of the massive multitouch and object recognition
capabilities of PixelSense and deliver experiences not possible on any
other platform.
|
• |
Designed for commercial environments.
The product is designed to meet the challenges of active usage in
demanding locations such as retail, hospitality and education.
|
• |
Thin form factor with multiple configuration options.
The product is four inches thin, which makes it easy to use
horizontally, hang vertically with the VESA mount, or embed in walls or
custom enclosures. Standard legs are available or customers can design
and attach their own.
|
• |
Forty-inch full high-definition (HD) 1080p screen.
The 40-inch screen enables unparalleled multi-user experiences in full
HD 1080p, with a 16:9 aspect ratio and 1920x1080 resolution.
|
• |
Powerful embedded system.
The product uses the embedded AMD Athlon™ II X2 Dual-Core Processor
2.9GHz paired with the AMD Radeon HD 6700M Series GPU featuring DirectX
11 support to deliver significant processing horsepower and outstanding
graphics capability.
|
Customer Adoption
Today,
the following customers are announcing that they will purchase and
deploy Samsung SUR40 to offer unique experiences to their customers:
• |
Dassault Aviation,
a French company that designs, manufactures and sells aircraft, will
build on its first-version internal deployments and move to using
Samsung SUR40 to serve as a marketing tool for the company’s Falcon line
of aircraft. The Falcon application will enable sales associates to
deliver datasheets, customized videos and an interactive flight range
map. In addition, Dassault will use Samsung SUR40 to deliver a
customized HR application for employees to use to manage certificates,
training, vacation and other personnel functions.
|
• |
Fujifilm,
one of the world’s largest photographic and imaging companies, is
planning an initial Samsung SUR40 deployment of 40 units starting in the
Australian market with plans for eventual worldwide deployments.
Fujifilm’s Surface application will deliver a photo-booth-of-the-future
experience, allowing groups of people to come together and to create
their individual photo books or other individual photo products in a
matter of minutes at point of sale and in a variety of retail locations.
|
• |
Red Bull,
a producer of energy drinks, and Red Bull Media House, provider of
media content from Red Bull extreme sports events, have selected
T-Systems Multimedia Solutions, a Surface Strategic Partner, to develop a
Surface application in an innovative project for use in bars and clubs.
Red Bull is investing in Surface for its ability to enhance the brand
experience in a variety of locations, as well as its presence at
worldwide extreme sports events. Using the Microsoft Surface
application, fans of Red Bull will be able to interact with the product
and multimedia content at the same time. When guests place their tagged
Red Bull cans on the display, video content of Red Bull events and
current news is shown on the display and can be saved for viewing later
by snapping a photo of a QR tag with a smartphone.
|
• |
Royal Bank of Canada (RBC),
one of North America’s leading diversified financial services companies
and Canada’s largest bank, currently uses Surface in its newly designed
“retail store” branches. The new “retail store” brings to life a
dramatically new retail banking environment, combining best-in-class
retail shopping with financial services. Surface is a key part of the
Discovery Zone, which offers a unique and interactive way to engage
clients to explore the ways RBC can help them and increase their
financial literacy. RBC intends to expand its “retail store” model and
deploy Samsung SUR40 over the next year in RBC branches across Canada.
RBC worked with Surface Strategic Partner Infusion to create five
applications for clients: The Big Picture, which allows customers to
explore all the ways RBC can help them meet their financial needs; the
Drop a Coin application, which allows users to slide coins across the
screen to display the value of regular investing; Meet our Experts,
which profiles the local branch staff; the Instant Win application,
which allows customers to drop a direct-mail letter on the Surface
screen to see if they have won a prize; and the Kids Corner, which
offers a fun, interactive puzzle for children to explore while their
parents do their banking.
|
• |
Sheraton Hotels & Resorts Worldwide
helps guests make connections at more than 400 hotels in 70 countries
around the world. Sheraton plans to expand its Surface footprint
globally and deploy Samsung SUR40 as part of The Link@Sheraton to
further enhance the guest experience. The Surface applications on the
units will provide interactive fun for guests, as well as local mapping
information allowing them to stay connected during their travels.
|
In
addition, Microsoft will showcase Samsung SUR40 in Microsoft Stores.
Microsoft Surface is an important part of the store experience today,
and the new product will further enhance that experience, providing
customers with games, maps, music and applications to allow for product
comparisons. Microsoft intends to deploy two to four Samsung SUR40 units
per Microsoft Store location.
Pricing and Availability
The
manufacturer’s suggested price for Samsung SUR40 starts at $7,600
(U.S.). Samsung SUR40 will be available later in 2011 in 23 countries:
Australia, Austria, Belgium, Canada, Denmark, France, Germany, Hong
Kong, India, Ireland, Italy, Korea, the Netherlands, Norway, Qatar,
Saudi Arabia, Singapore, Spain, Sweden, Switzerland, the United Arab
Emirates, the United Kingdom and the United States.
About Samsung Electronics Co., Ltd.
Samsung
Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with 2009 consolidated sales of US$116.8 billion. Employing
approximately 174,000 people in 193 offices across 66 countries, the
company consists of eight independently operated business units: Visual
Display, Mobile Communications, Telecommunication Systems, Digital
Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD.
Recognized as one of the fastest growing global brands, Samsung
Electronics is a leading producer of digital TVs, memory chips, mobile
phones and TFT-LCDs. For more information, please visit www.samsung.com.
About Microsoft Surface
Microsoft
Surface provides a new way to experience and use information and
digital content, engaging the senses, improving collaboration and
empowering people to interact. Microsoft Surface is at the forefront of
developing software and hardware that uses vision-based technology to
fundamentally change the way people use computing devices. More
information can be found at http://www.surface.com.
About Microsoft
Founded
in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software,
services and solutions that help people and businesses realize their
full potential.
Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news.
Web links, telephone numbers and titles were correct at time of
publication, but may have changed. For additional assistance,
journalists and analysts may contact Microsoft’s Rapid Response Team or
other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.
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