When it comes to selecting styles and designs for Google Adsense ads
that are going to be posted on your website most people often just
choose the default style thinking that it is equal to any other styles.
However this is incorrect! With a few simple alternations you can
increase your ad clicks by making your text-ads stand out and allowing
users to read relevant ad information easier.
Border (#FFFFFF)- The border is the least important aspect of the styling and should simply match the background colour of your website so that the ad piece fits into your website more nicely.
Title (#000080) – The title is the most important color you will choose as it shows the title of the ad which is the most interesting part of the ad. A user will look at the advertisements title and depending on the wording and color of the title he may click on it. A blue works best for this as blue is widely associated with as the ‘link’ colour. A dark navy blue has been found to improve revenue and get much more clickthrough’s.
Background (#FFFFFF) – This part is not that important. You want this colour to match the background colour of your website or where the ad will appear.
Text (#000000) - Ideally, you want the text on the advertisement to be black. This is so it can be easily read and so that it matches other text on your website. You may decide to change the text colour to match your websites text colour if it is not black.
URL (#CCCCCC) – This is also important when choosing ad colours. The URL is the site that the user is going to travel to after clicking on the ad. It is preferred that the user knows where he is going as he may be resistant against a specific advertising network even though the ad may actually benefit him by providing him with useful information. We want this to be a low gray so it blends in with the advertisement and does not attract a lot of attention. Avoid the colours red and blue for the URL.
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Choosing the right colours
From website to website the colours that should be selected will change as the websites theme or style will change. If you have a website that has a white background with no light colors then an ad style white background will blend in with your website. If you have a darker website then a dark background with a bright border may make your ad stand out and get you more clicks on your ads.The Highly Attractive Style (Recommended Style)
The above style is what I myself use across
a range of websites. At first I like most others believed that a style
would not make much different to advertisement impressions and
clickthroughs. After reading a few articles and experimenting with the
above style myself I found this to be the best possible combination as
it tends to attract users to your ad more than any other type of ad
style.
Style Explained
Now let me tell you why this style is so effective.Border (#FFFFFF)- The border is the least important aspect of the styling and should simply match the background colour of your website so that the ad piece fits into your website more nicely.
Title (#000080) – The title is the most important color you will choose as it shows the title of the ad which is the most interesting part of the ad. A user will look at the advertisements title and depending on the wording and color of the title he may click on it. A blue works best for this as blue is widely associated with as the ‘link’ colour. A dark navy blue has been found to improve revenue and get much more clickthrough’s.
Background (#FFFFFF) – This part is not that important. You want this colour to match the background colour of your website or where the ad will appear.
Text (#000000) - Ideally, you want the text on the advertisement to be black. This is so it can be easily read and so that it matches other text on your website. You may decide to change the text colour to match your websites text colour if it is not black.
URL (#CCCCCC) – This is also important when choosing ad colours. The URL is the site that the user is going to travel to after clicking on the ad. It is preferred that the user knows where he is going as he may be resistant against a specific advertising network even though the ad may actually benefit him by providing him with useful information. We want this to be a low gray so it blends in with the advertisement and does not attract a lot of attention. Avoid the colours red and blue for the URL.
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