In line with its theme of ‘Experience Tomorrow, Today’, Etisalat is demonstrating the innovative Mobile Baby service in collaboration with Great Connection Inc. The service will add a new dimension to mobile healthcare service delivery in the UAE by enabling remote medical diagnostics for pre-natal healthcare.
Mobile Baby will enable medical practitioners to send ultrasound images, video
clips and 3D scans to referring physicians for remote medical diagnostics. The
application works directly from ultrasound machines, with images delivered to
any mobile phone via SMS, MMS and email. Besides being used for additional medical
advice, the service will also enable expecting parents to share their pregnancy
scan experience and ultrasound images of their baby with family and friends
around the world at the click of a button.
Commenting on the innovative service, Abdulla Ebrahim Al Ahmed, Senior Vice
President, Business Solutions at Etisalat said: “Etisalat is a pioneer
in the development of enabling technologies we’re proud to have taken a
leadership position in the area of m-Health. As mobile technology continues
to penetrate deeper, services and applications such Mobile Baby™ are bound
to proliferate, given the ubiquity of mobile phones and ease of technology deployment.
The Mobile Baby™ service, will enhance pre-natal healthcare through immediate
availability and low-cost transmission of high-quality images and video clips
from the womb, which is not only an innovative use of technology, but also relevant
for our large base of expatriate customers, who might prefer to give birth to
their babies in their home countries. Etisalat is also forging key relationships
with companies in the medical device, pharmaceutical and health service industries
to introduce innovative and relevant mobile healthcare solutions in the UAE.”
Commenting on this service, Åsa Nordgren, CEO Great Connection Inc, said,
“We are very excited to showcase our service to UAE in collaboration with
Etisalat. Our association is the beginning of an exciting era, where new technologies
will be used to enhance the access and quality of healthcare delivery in the
UAE.”
Great Connection’s technology is based on global imaging standards and
it works for all types of ultrasounds and X-rays. Mobile Baby is the first application
in a portfolio of services in image conversion from Great Connection.
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