Adobe Systems Incorporated announced the winners of its 11th annual Adobe Design Achievement Awards (ADAA). An awards ceremony was held last night in Taipei, Taiwan, in collaboration with Icograda (International Council of Graphic Design Associations). The awards honor the most talented and promising student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists from higher education institutions worldwide who have created individual or group projects with Adobe software, predominately using AdobeCreative Suite Master Collection products such as Photoshop, Illustrator, Premiere Pro, After Effects, Flash and Flash Builder.
For the first time, education faculty was also recognized
in award categories honoring teaching excellence. The ADAAs received 4,605 submissions
overall this year from more than 73 countries, a 61% increase in student participation
year over year – a record number since the competition began in 2001.Participation
from Asia Pacific increased dramatically over previous years, with the region
contributing 961, or 21% of all entries, up from 385 entries in 2010. Participation
increased from every country in Asia , and Vietnam, Philippines and New Zealand
participated for the first time.
India was represented by 74 entries, which was an increase from 24 entries in
2010.
“Today’s best design students are tomorrow’s professional photographers,
film-makers and game designers,” said Ann Lewnes, senior vice president,
Global Marketing, Adobe. “Adobe is proud to honor their incredible work
through the Adobe Design Achievement Awards.”
It was significant that the awards were held in Taiwan at a time when governments
across the region are sharpening their focus on digital education and how it
supports the role of the creative sector in a healthy growth economy, said Mark
Phibbs, senior director, marketing, Adobe APAC. “Employers need new skills
from their workforce, and increasingly that means digital skills. In a competitive
world, a well-prepared workforce helps create new opportunities and benefits
for the nation. By taking part in a global competition and testing their skills
and talent against the best in the world, students from across Asia Pacific
are showing their skills and creativity are more than a match for anywhere else
in the world. I congratulate the winners from Asia Pacific, along with the finalists
and indeed every one of the 961 students from our region who entered this year.”
“Over the years, the tools themselves have become so sophisticated that
the students are able to realize their ideas in a much more sophisticated way
than ever before,” said ADAA judge Liz Danzico, chair of MFA in Interaction
Design Program, School of Visual Arts, New York City. “This competition
showcases those great ideas that are expressed with a high level of technical
ability.”
To recognize the art of teaching and create new opportunities to celebrate innovation
in design education, new categories were introduced to the ADAAs this year:
Innovation in Traditional Media in Education, Innovation of Interactive Media
in Education and Innovation in Video and Motion in Education. Awards were given
in the latter two categories.
“There are very few avenues for recognizing what the faculty is doing,”
said ADAA judge Meredith Davis, director of graduate programs, graphic design,
North Carolina State University. “I am thrilled that the ADAA provides
an opportunity for teachers to talk about the world of technology in the art
of teaching that just doesn’t have a forum somewhere else.”
For the third consecutive year, Adobe collaborated with Icograda to attract
submissions from the Icograda Education Network, and select an international
panel of design experts to judge the prestigious awards.
Awards ceremony honored students and educators whose projects were selected
from among 42 finalists. Winners were recognized in 15 categories across interactive
media, mobile design, video and motion, and traditional media.
Tags:
computer
information
0 reactions:
Post a Comment